Instagram’s Latest Colorful Move For LGBTQ People Is A Must-See

The Huffington Post

Instagram is kicking Pride month off with a colorful new initiative that aims to encourage support for queer people around the world.

On Wednesday, the app transformed the all-pink, oft-photographed facade of Paul Smith’s Los Angeles store into the first of its five “rainbow walls.” The wall was unveiled by Mayor Eric Garcetti at an evening ceremony that was attended by Instagram influencers Justin Blake, Raymond Braun and Jacob Tobia, along with other members of the city’s LGBTQ community.

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